The Difference Is in the Details
A beautiful room rarely comes down to one piece. It is the scale of the sofa. Where the lighting falls. The rug that grounds the room. The artwork that changes the mood. The mix of color, texture, shape, and materials that makes everything else fit into place.
Whether you are furnishing a newly built home, giving an existing room new energy, or starting with a nearly empty house, we work with you to turn it into a space that feels finished, personal, and unmistakably yours.
Our Asheville Interior Decorating Process
1. Get to Know the Space
We start by understanding what you want to keep, what you want to change, and what is not working today. We review your inspiration, saved images, and Pinterest boards to get a sense of the look you are drawn to, then talk through your goals, budget, favorite pieces, and the spaces that need the most attention.
2. Set the Direction
Next, we create a mood board to bring the vision into focus. This gives us a shared direction for the room and a clear point of reference for the decisions that follow, so everything feels connected without becoming overly matched.
3. Select the Pieces
With the direction set, we begin sourcing the pieces that belong in your home. Our designers work with our sister company, Atelier Maison & Co., along with a broader network of furnishing partners to find options that fit the space, your style, and your budget.
When healthier materials are a priority, we can also explore natural fibers, responsibly sourced wood, lower-emission finishes, and other Inside Green™ options.
4. Bring It All Together
We coordinate delivery, installation, placement, and the finishing touches, then bring everything together so the space feels complete and ready to live in.
FURNITURE SELECTION
Beautiful Furniture, Made More Naturally
Through our Inside Green™ options, we can source furnishings made with natural and responsibly sourced materials, including FSC®-certified wood, natural latex, organic cotton, jute, hemp, wool, feathers and down, and low-VOC stains.
Through our partner furnishings studio, Atelier Maison & Co., our clients have access to an extensive collection of furniture and home furnishings chosen for quality materials and craftsmanship.
Natural upholstery and textile options.
Natural fibers for rugs, textiles, and furnishings.
Finish options with lower emissions.
Wood sourced from responsibly managed forests.
A natural cushioning and support option.
A durable natural fibre used in rugs, upholstery, and textiles.
Explore Our Interior Decorating Portfolio
Asheville, NC
This home proves that cohesive does not have to mean predictable. Fifteen different wallcoverings, rich fabrics, furniture, artwork, color, and pattern give individual rooms their own feel while carrying a consistent personality through the home.
Biltmore Forest, Asheville, NC
A hot pink chaise. Floral chintz. Rich pattern. Reclaimed hardwood. This Biltmore Forest renovation mixes expressive furnishings with traditional architecture to create a home that feels established without feeling stuck in the past.
Western North Carolina
When the Blue Ridge Mountains are outside the window, the furnishings do not need to compete. Warm materials, layered textures, complementary tones, and understated furniture create comfortable rooms that let the landscape remain part of the interior.
Interior Decorating Gallery
The People + Principles Behind Your Home
Laura K. Sullivan
Owner / Principal Interior Designer
Melissa Moore
Design Assistant
Doug Sharkey
Cabinetry Designer
Kirsten Redmond
Lead Interior Designer II
Alissa Wyckoff
Design Assistant
Rachel Montgomery
Architectural Designer
Ashley Elcan
Cabinetry Designer
Your Design Team
Our award-winning designers bring more than a good eye to the room. They know when to push an idea, when to pull back, and how to make individual pieces feel like they were always meant to live together.
The Difference Is in the Details
Biophilic Design
Biophilic design is about creating a stronger connection between your home and the natural world.
That can show up through natural materials, organic shapes, plants, daylight, and views of the outdoors. In Western North Carolina, where the landscape is often one of the reasons people fall in love with a home in the first place, we look for ways to carry some of that feeling inside.
Indoor Air Quality
Today’s homes are built tighter and more airtight, which is great for energy efficiency but means there is less natural air exchange.
That makes the materials you bring into the home more important. Upholstery, adhesives, stains, finishes, and other furnishings can release chemicals into the air over time.
When healthier options matter to you, we can help identify lower-emission and responsibly sourced pieces through our furnishing partners without compromising the look of the room.
Aging-in-Place
A beautifully furnished home should still be easy to live in years from now.
Details like comfortable seating heights, clear pathways, and enough room to move around furniture can make a meaningful difference as your needs change.
We consider those choices as part of the room from the beginning, so accessibility feels natural rather than added on later.
Award-Winning Interiors
ID.ology’s residential design work has been recognized by organizations including:
Best in American Living Awards
2024
NCHBA STARS Awards
2014
Best of Houzz Recognition
ASID and Other Industry Recognition
Stories From the Clients We’ve Designed For
Interior Decorating That Feels at Home in Asheville
Asheville gives us plenty to work with.
A traditional Biltmore Forest home might call for pattern, antiques, and expressive fabrics. A contemporary mountain home may need little more than warm natural materials and furnishings that let the view do the talking. No two homes should look the same because no two homes are the same.
We begin with the architecture, the setting, and the character already there, then layer in the furniture, color, artwork, and finishing details that make the space feel personal. From our Asheville studio, we work with homeowners throughout Asheville and Western North Carolina, including Hendersonville, Black Mountain and Biltmore Forest.
FAQs About Interior Decorating in Asheville, NC
What does an interior decorator do?
An interior decorator helps bring together the pieces that shape how a finished room looks and feels. That can include furniture, artwork, window treatments, textiles, color, accessories, custom pieces, and final styling.
What's the difference between interior decorating and interior design?
Interior decorating focuses on the finished room and the pieces that go into it. Interior design can go deeper into the structure and function of the home through space planning, architectural drawings, kitchens and bathrooms, cabinetry, and construction-related decisions. ID.ology offers both. Explore our interior design services.
Can ID.ology decorate a single room?
Yes. We work on individual rooms as well as whole homes. That may include living rooms, bedrooms, dining rooms, offices, and other gathering spaces.
Can you incorporate furniture I already own?
Yes. A favorite chair, inherited table, piece of artwork, or something collected while traveling can bring more personality to a room than starting entirely from scratch. We look at what deserves to stay and build around it.
Does ID.ology offer custom furniture?
Yes. When a standard piece is not the right size, shape, or fit for the room, we can help source or develop custom furniture options.
Get in Touch for a Consultation
We'd love to talk to you about your design project.